Customers to Long-Term Customers
Moving on swiftly, lets look at the probably the most important part here, and that’s turning your customers into long-term customers, or big buyers. Now just because they’re in this phase and haven’t bought your first high ticket item after standard follow-up procedures, doesn’t mean they’re useless, and will only ever buy the fifty dollar products from you. Far from it, but it does mean one of three things. Either there was a gap in your marketing system that they fell through, whether it was your intro product, your ad copy or your sales letter, or they couldn’t afford to purchase the larger product, or finally they weren’t interested in what you had to offer.
For those reasons, you have to make sure to cater to all of them when you launch your next products. They will receive your small intro product, and as a follow-up to this they will also receive your larger high-ticket product. This is important here, because if they didn’t purchase your first high priced product, you’ll want to get them in at the bottom again before you do anything else, and have them move through your intro product up to the bigger product. If your first time around was shoddy, they’ll know your game, and not buy into the second fresh new product line you’ve set up, and never move through to buy high-ticket items from you.
Now as a follow-up to this, you’ll want to also notify them directly about your high-ticket item some time after you notify them of the intro product. This way, you’re again regenerating the trust and the familiarity of your brand through your intro product and at the same time, having those that didn’t move up the ladder through your first product move up now. And of course don’t go thinking that people will be annoyed that bought the intro product to receive a bigger, better product later, again for the reason that your intro product is a real, and helpful product, not just a cheap excuse to sell bigger stuff. It’s ethical, it covers all angles relating to your standard customers, and what’s more, it works like a charm.
Turning Your Customers into JVs
Finally, turning your customers into joint venture prospects works in much the same way that you carried out for your list. You’ll also be pulling research numbers from these guys, and from that research you’ll know who to pull up for joint ventures. This is the only way to effectively do this and keep the joint ventures personal, instead of just mass mailing a list. It keeps you in the driver’s seat. Of course, at this stage there’s no other way to do this, chances are your list of customers who have purchased from you even though not as big as your list, will be too big to talk to all of them personally at this stage, which without this or affiliate stats, you have no other way of knowing who you want to make deals with.
Summing this up then, your customers are important to you and have a specific role. Changing that role at this all important stage can do more harm than good. If you are going to contact them on anything besides research or sales of your products, mention your research 1st and do that personally and individually for JVS, and avoid it altogether if your are attempting to turn them into associates. If you actually desire your customers to become associates to plug the gap, make certain you have a higher commission incorporated into the products they are purchasing from you, so they may take this product as a benefit if they are curious in the 1st place, and don’t to do it as afterthought.
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