Affiliates into Customers
Let’s wrap up with the final three resources in the affiliates section, starting with customers. How on earth do you get your affiliates to pay you as well as promote for you? Well there’s plenty of ways to turn these affiliates into customers. The first you would think would be looking at the intro product, and having affiliates that buy from you earn a higher commission. There’s one problem with that though, what did we say the main goal of our intro product wasn’t earlier on? if you remember we said that it’s goal isn’t to make a profit, but to build your resources.
Charging affiliates cash to join up, whether it is single sale or membership using your intro product, is cutting off your nose to spite your face for this exact reason. This is especially true if you’re attracting some heavy hitters and working in the online marketing info product world, not because they can’t afford to buy your product, but because it’s just a hassle compared to going in, filling in a quick form, promoting straight away. If you’ve been following us so far, and your affiliate commissions are nice and high to get lots of people promoting, you’ll find that you won’t be making much profit even if you did get them all to sign up. In any case, it’s more likely you’ll put them off promoting and lose some quick blasts to some of these peoples big lists if you go about this any other way. Steer clear of it, and remember the role of your intro products and the resource itself, your affiliates.
Affiliates to Long-Term Customers
Looking at affiliates in the light of converting them to long term customers, however, is a different story altogether, simply because that’s what your long term product is there to do. Make you a profit, and if any of them sign up and buy this whilst promoting, while it’ll be very unlikely it’ll be the mainstay source of customers for your business, it can be a nice little bonus. How you do this is only limited by the system you have set up and your imagination, adaptation and implementation. There really is no right or wrong way, and to list every single method would be a whole encyclopedia in itself.
Let me give you some examples though so I don’t leave you wonder what I’m talking about. First example, you want to make a profit out of your affiliates, so along with your next ad to them about the newest affiliate program you have released for your newest product goes an offer voucher for a discount, don’t just want a boring old discount? Not a problem, how about the ticket only becomes valid when they’ve made five or ten sales.
Even better, instead of pushing affiliates hard, have the ticket only request one sale of your product before it becomes valid. It’s very unlikely an affiliate with a good list is going to make exactly one sale when they blast an ad out. Easy they think, out goes the ad. Ten sales come in instead of the one that they needed. They get a discount or even a free product on top of their commissions. At the same time, you persuaded someone to get out there and promote, not only bringing in more sales, but a bundle more resources that are going to do the same again and again. Best of all you were sleeping at the time. (I love that part)
Granted you might be cringing at me right now wondering why I’m telling you this, but let me say in my defense, first think about what you’re selling. If it’s a Sixty dollar product, who cares if you give affiliates an 80% discount on top of their commission if they make a single sale. Remember that’s not what we’re talking about now. We’re discussing high price items, anywhere from $500 to $10k per product. Now that discount starts to seem a little more significant and worthwhile. If I gave you 2k off one of my products on top of a 4k commission for making a single sale, would you blast an ad to your private, targeted list about that? There’s a whopping wad of cash in it for you, and potentially hundreds more people for me to sell my products to for me.
It doesn’t even have to go that far, even if you’re only selling a $1250 product. When was the last time you were paid $500 per sale you made?
If you have been paid that much before, I bet the product you were selling was pretty successful. Why don’t more people pull stuff like this off?
Simply wait until you’ve sold as many as you can in a short period of time, then open it up for affiliates with a deal like this, while the buzz is still there about your product.
© 2010, Work At Home Covert Opps!. All rights reserved.
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