Profitable Info Products
You’ve got some ideas for products already, and it’s quite likely that you’ve drafted ideas that while they may not originally have been for info products, they would make a viable one all the same. No matter what ideas you came up with in the last section, I still want you to take a read through here, and see if it sparks your imagination.
Furthermore, we’ll take a look at why most marketers info products flop, making hardly any cash, why we want to create info products, and most importantly, without going into writing class mode, I’m going to give you a simple step by step checklist for successfully creating something of quality and sales viability.
Reasons Why.
So, you want to create an info product? Well, I can see why. For a start they’re incredibly versatile in every possible way from the point of view of the product creator. We’ll be talking about exactly how later on, so if you see the words ‘info product’ and automatically think ‘e-book’, keep reading, because you won’t find me mentioning that word again in this section.
Secondly, it requires little investment to create the product, simply because it’s something that you can do yourself. The sales systems, methods of delivery and the different types of sites that you can create around the product will vary, but looking at the product itself, you don’t need thousands to throw at a freelance programmer or anything like that.
Third, it’s easy to come up with ideas. Like we talked about in the original product creation report, if you can use your knowledge to show someone how to avoid something negative, or how to get something they want, and you can write, or even get someone to write while you dictate, you can create an info product.
Info Products Defined.
OK, now before everyone clicks off thinking they’ve heard it all before, let me tell you exactly what I mean when I talk to you about info products, and at the same time, show you what possibilities they hold with regard to their versatility and presentation.
The Internet is awash with info products right now, but I can tell you that most people creating these are out of date or just plain unimaginative, and in turn, it’s going to hurt their sales no matter how valuable their information actually is. It doesn’t take a genius to figure this out either. If you’ve been online for longer than a few months, you’re probably already bored as heck with the word ‘E-book’ and you’ll often see people in their own product sales letters saying things like the rather cliche line ‘Fed up of all those useless e-books?’ stuff like that. Simply put, the concept is old and tired, and you can do better without a bigger budget.
When I point this out, people say to me ‘Hey, they may be old, but they’re tried and tested, and sell right?” Well yeah, sure they still sell, plant a big name on the front of one and churn out a really powerful sales letter, and you’ll shift some alright, but seriously, put yourself in the shoes of one of your future customers browsing around for the latest online marketing how to product.
Would you buy Mr. X’s all knowing one thousand page e-book for $500, or the product that you created: Your proven super sales system method intensive training course, featuring full audio, and video that teaches you top techniques in a quick easy to follow way. Fully accessible online for instant access, and delivered on CD straight to your door for $500.
I know which one I’d choose. Even with a powerful sales letter, I don’t know many people who wouldn’t say ‘Wow, $500 is a bit steep for an e-book’ but would be more than happy to buy into a training course for that much. Now don’t get me wrong, this is not by any means the chance to sell a shoddy product for an inflated price. No way, if the product is shoddy, the delivery method isn’t going to make it any more valuable when the customer receives their newly purchased info product.
All I’m saying here is when you create an info product look closely at how you’re going to deliver and present it, because this really adds value. Try to stay away from the standard e-book approach. It doesn’t cost a lot to do, and you’ll find when pricing your product, it’s far easier to get the good price your product deserves rather than spending six months writing the beefiest and most valuable information you’ve ever spilled out, only to have to sell it for a measly ten dollars, and undervalue yourself because no one will buy ‘just another e-book’.
© 2010, Work At Home Covert Opps!. All rights reserved.
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uberVU - social comments on November 2nd, 2009 4:25 pmSocial comments and analytics for this post… This post was mentioned on Twitter by HandyManFix: Profitable Info Products http://bte.tc/jhB #RTW…
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