Don’t Just Know It, Show It
Alright, so knowing what you’re talking about is pretty basic, and pretty obvious. So lets get to something that I see missing all the time, and I’m going to take a guess and be pretty confident you’ve seen this too, and that’s show that you know what you’re talking about. So important, but hardly anyone does it. Why are you showing people how to do something? Have you done this before successfully? Can you prove it? Do you have the experience to be schooling people about your subject? Can you prove it? Do your methods work? Can you prove it?
It’s all about inspiring confidence. See the problem is, even if someone comes along and buys your product without actually hearing anything about what you’ve done in the past, your success stories, testimonials about how your methods work, they’ll read through, and no matter how great it is, they’ll come to the end, and they’ll be left wondering if your stuff really works.
That’s exactly why everything I write is packed with examples, and previous experiences, and real life encounters. I like to show you this stuff works, where it works, and how it works in a way that everyone can relate to. It’s easy to do, and all it means is your customers are going to come to you, hand you their cash for your product, read it, be interested by it, and by the end, they’re going to feel like they’ve actually learned something that they can apply to whatever subject it is you might be talking to them about.
There’s so many ways you can do this, snippets of your bank account, the hits to your website, your list of contacts, the success of your products, previous and present, stories from the past told in a way that people can relate to and say “Hey yeah, I know exactly what you mean”, testimonials from other people that your customers trust, photos of that big haul of fish you caught, and regularly catch each trip, the list goes on. Use your imagination, provide proof in an interesting, non stuck up way, and people will provide you with all their attention, and more.
Don’t forget to do this regularly in your reports. No matter how good your sales letter is, if your product doesn’t enforce that you know what you’re talking about, don’t expect any repeat business from the most important people of all. Your long term customers willing to actually pull their wallets out and spend their money on the quality products that you create.
Enjoy It.
Rule four; enjoy the heck out of it. If you’re writing about it, you have to enjoy it. If you do it’ll show through and your readers will know it. Coupled with the examples above, you can take a standard drab report, and turn it into something amazing, inspiring, fact packed and interesting that your customers will love you for.
Like I said earlier, it’s good to be professional about your work, if you’re enjoying it, the work you produce will be so much better. Many people nowadays do stuff for the sake of it, and to make money out of it, but it’s so clear in the quality and presentation of their work that they don’t enjoy it. And remember, that’s why you’re here right? To give yourself a little freedom, more cash, knowledge and insight.
You have to enjoy the journey rather than look at the goals and push yourself on because you really want to make a bucket-load of cash. Now personally, I love the business game, and I love writing and talking about it, which is why I’m here. It’s no good shattering yourself and boring yourself to death just for the goal of the extra cash, because quite simply, you’re defeating the object of reaching that goal by making yourself, and most likely your customers unhappy. Not good.
Enjoyment is one of the primary reasons for creating products as well, if you enjoy it, you’re going to do it well. If you do this particular activity you’ll get to know it better and come up with even more ideas. Most importantly, Don’t feel that you’re limiting yourself or stunting your potential income by not releasing an online marketing product, that’s not true at all, even though it may feel it if you’ve been in the game for a long time.
© 2010, Work At Home Covert Opps!. All rights reserved.
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