Inject Your Own Personality
Rule 7, and probably the least used of them all. Inject your own personality into what you’re writing. People like to be entertained, even when they’re learning serious business-like stuff. Don’t be afraid to talk to your customers like you would your friends, because not only are you likely to enjoy the writing and find it easier to flow, but the reader will have a much more enjoyable experience, and of course is more likely to remember you.
One thing to be careful of here though, when you’re writing, try to avoid things like sarcasm and irony, because I can tell you from previous experience, different people have different understandings of such things, it can lead to misunderstandings, and big problems, especially when the facts aren’t clear. Interest people, sure, but don’t confuse the heck out of them, because they might not know what you’re talking about, even if it seems obvious to you.
Keep Your Language Mainstream
Finally, try to keep your language mainstream. Now I’m from England, and sometimes have a problem with this. I remember writing the sentence ‘It works a treat’ in one of my sales letters, meaning that the method I was explaining works well. It seems that this turned out to be a problem, as one of my good friends from over in the US totally misunderstood what I was saying, and a slightly different meaning of this popped into his head.
So whilst you’re writing, remember to keep things fact based, very structured, professional, and insert your own personality in there a little, without using slang words, or things that people from abroad might misunderstand, or even worse, just not understand at all.
Sell Yourself.
Rule number nine. Selling your products isn’t the only thing you’re doing inside info products, don’t forget to sell yourself. Let your readers know who you are, where you’ve been, what you’ve seen or experienced, because in the long run, not only will they have much more belief in your work, but they’ll elevate you in their minds and consider you a more trustworthy and a reliable source, and I don’t need to tell you how important that is.
So there we have it. Eight basic rules that you can follow when writing your info products, ranging from increasing your reputation and how much people trust you, to actually getting people reading and taking action and talking about your product, how not to annoy the heck out of your customers and plug yourself effectively.
That’s all I can do. Give you the basic rules to follow, and let you follow them. I would love to give you more, but I can’t do that, simply because I have no idea what you’re going to be writing about, I have no idea what your product is, and I have no idea about your writing style or your personality. One thing I can be sure of, if you follow the above basic rules to a tee, don’t deviate from them at all, you’ll end up with a good solid product based on your knowledge of your chosen subject, and your customers are more likely to actually read it, finding out all sorts about your previous experiences, your previous products, and really stomping your name and personal brand in their minds, ready for future follow-up products.
And Finally.
I want to further re-enforce what can be done with your product once you’ve been selling it for a while. This is a great move to get some cash quickly, when you need it, and that’s to sell resale rights. Not just the normal re-sale rights though, oh no. The majority of resale stuff out there is useless garbage that’s twenty years old and is being given away for free anyway.
If you really want to get noticed when you put your info product up for sale with re-sale rights, put a high price tag on it, and set some rules. See, people who don’t know how to come up with new product ideas like us now, swarm all over these things. Not only that though, people that don’t want to go to the trouble of setting up their own products, or people that just want a hassle free, everything done for them, ready to go product to add to their lines.
If you want a successful re-sale rights info product, the method is simple. Set rules as to how much it can be sold for so it doesn’t devalue in price, set a number of copies to be sold to something low, around the 500 and downwards mark, set a no auction sites rule for the same devaluation reason, and there we have it. Two products out of one. A high-ticket re-sale, and a high-ticket info product.
One word of warning, you might want to wait a little before you do this, because if someone real good gets their hands on your products, and they’re targeting the same market as you, as big as the internet is, you’re going to lose a wad of cash.
So there we have it. An outline, and a basic rule set for creating info products and getting the most out of them. It’s not rocket science by any means, but there was no way that I’d be leaving this section out just because it sounds common sensical to some people. As far as this course goes, if it’s important, if it works, and makes you more contacts, gets you customers and puts more money in your pocket at the end of the day, it’s in. Simple as.
© 2010, Work At Home Covert Opps!. All rights reserved.
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