Go About Your Business. Mix With Your Market
So here’s what I want you do. When you’re done reading this, go about your day-to-day business in the normal way, but notice everything. If you’re in online marketing, every time you use a product that doesn’t have an option or a feature that would make your life easier, note it down. Whatever your field of expertise, the best way to come up with ideas and innovations related to releasing a product into that particular market, is to get in there, and start using other peoples stuff, and really bringing to the front of your mind the problems that you encounter when using them.
It’s hard when you’re looking from the outside in to come up with these ideas, so I don’t want you to worry if you haven’t come up with anything viable yet. It’s likely because you aren’t using other people’s stuff right now. Once you’ve been doing this for a few days, you’ll learn to spot things like this almost by second nature, and you won’t have to keep actually looking for problems and improvements that you could make.
Start practicing now, and once it starts to sink in, you’ll find yourself randomly stop, and announce that the product your using isn’t correctly addressing your needs, and you’ll be able to add something into that concept folder that does address your needs correctly, or more quickly, or more reliably. Keep it in mind, and practice it often. Mix with your market. If you’re not using a selection of products and services in the market you’re thinking of breaking in to, you won’t get any ideas. That would be like me trying to come up with an innovative new idea to introduce into the field of Ice Hockey when I don’t know anything about it.
Never Dismiss Anything
Now let me open your mind a little bit with something that I really think is the key to mastering this. I do not ever want you to dismiss an idea that you come up with. No matter how wacky or crazy it seems, no matter why you think it won’t work. Just put it in that folder for now. I’ll tell you why. Ever had a sudden idea about anything that you think "Hey! Wow, I just had this great idea" then you say something along the lines of "Oh, oh no. Never mind, that won’t work because of -insert problem here-".
This is what blocked me when I first started trying to master this, and I was wondering why I wasn’t coming up with any ideas to put in my folder. It’s simple, and it’s natural. If you come up with an idea and instantly start finding problems with it, you’ll dismiss it. Kind of an ah well, that won’t work approach. This will get you nowhere. Open your mind a little, and don’t start dismissing things on a whim because they seem impractical or even impossible at first glance.
We’ll talk more about this later, but let me tell you, I have a concept folder, just like yours, neatly tucked up in my business documents folder. Some ideas in there, when I wrote them were impractical, there was no market for some of them, some I couldn’t afford, and some just needed large numbers of customers to pull off effectively. Today, right this moment as I type, and possibly years after I’ve come up with these ideas, I’m actively working on three of them.
Think about that, three ideas which seemed like they’d never happen last year, and one of them even stretches back over three and a half years that’s just now become a viable option. Things change quickly; times are moving faster than ever before. Never forget, keep an open mind, and don’t start placing these limits on yourself before you start. Once we remove those limits, the ideas will start flowing. Start recording them. One of them may well be the next big thing in your field of expertise. More on how to sort the good from the not so good ideas later, with some simple checklists that you can use.
© 2009, Work At Home Covert Opps!. All rights reserved.
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