Bonuses Done Right
Whilst we’re on this subject, please, please take note here, because if I see anyone trying to flog their product, thinking that an e-book entitled ‘ Doing business today, in the 60’s’ is going to shift more of their products, I really might have to start wondering about peoples motives. Things like this won’t add $500 to your price tag, in fact let me tell you how serious this issue is. If you put a dodgy bonus together, or do this in the wrong way, you can devalue your product so much, that it becomes worthless, and you just won’t sell any. Simple as that.
So here’s a general rule for you. If you’ve really thought about it, dug about and tried to find something to add in as a good worthwhile bonus to try and tip customers over the edge and to have more of them buy your product, and you honestly can’t find anything that fits the bill, go with nothing or create an original info product yourself. No bonuses are better than one that puts all your customers off. As obvious as that sounds, it seems to be occurring more and more often recently, which is strange, because of the sheer number of people that claim to know what they’re talking about that are teaching people what to do with online business nowadays.
Using the example above I want to demonstrate something to you now that also seems to have become a strange epidemic that pretty much makes me and everyone else I know click right off the website and go somewhere else when looking for their products, and that’s when people take too much time and put in a little too much effort into adding value to one of their products. Or so they think anyway. Have a look at this one, how many times have you seen this recently?
Example: Get your hard hitting, intensive training course, entitled ‘Improve Your Fishing’, consisting of two CD’s packed with audio and video, showing you all the tricks, tips and tactics in use today by some of the most successful fisherman in the world!. Order now and get this proven course worth over $2600 for a measly $350. In fact, I’m so confident that it’s going to help you, I’m going to knock the price down further. You can get all this expertise in one place for an amazing $49.95. Order your copy now!
See where I’m coming from? Don’t get me wrong, there’s nothing wrong with giving special offers to people who buy and then catering to impulse buyers, and bargain hunters, or just to show people they’re getting a real good deal out of you, but from $2600 down to $49.95? That’s becoming over the top, and regrettably only makes your product appear like a defect. However would you feel if you walked into a store and saw a top of the line 62″ plasma screen knocked down from $13000 to $300? I can assure you, your first response would either be ‘Yeah aright, this a joke’, or even more probable ‘What’s the catch?’ or ‘What’s wrong with it?’.
Recall when we talked before about growing client confidence in your products, and the entire idea of a sales letter is to avoid all these problems and questions individuals could generate with a product, while at the same time producing a want, and occasionally even a need for it. Do you see how adding a bit much value ahead of time, or going truly over the top can be damaging? Where as you see it as giving the customers a bargain, they’re seeing it as another question in their minds. Another hurdle that they need to cross, or a question they need to find the answer to before they buy your product. It’s everywhere nowadays. Discounts aren’t bad on their own, but in this type of circumstance, they are going to kill your sales. Most people don’t even know why. If you didn’t before, now you do. Don’t make the same mistake.
© 2009, Work At Home Covert Opps!. All rights reserved.
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