Setting Up Your Auto Responder For Your E-Zine
The first step to setting up your auto responder for your e-zine is to actually select an auto responder service to deliver your email series. I personally would suggest the following three options: http://www.aweber.com, http://www.getresponse.com.
Once you purchase one of these accounts, you will have to configure them properly before you collect email addresses and send out emails.
One important thing you will want to keep in mind is that all auto responder services require you to provide them with a valid home address, which will be included in every email you send. If you’re weary of giving this address to anyone who joins your email list, you may want to pay for a P.O. Box, so you do not need to give out your actual home address. If you have an office, this shouldn’t be a problem.
The other important thing you will have to consider when setting up your auto responder for your e-zine is whether to use single opt-ins or double opt-ins. Some services will simply require single opt-ins, which means that someone can sign up and immediately begin receiving emails. Most services, including Aweber, will require your subscribers to opt-in a second time. This will act as a good shield against spammer – or against unethical competitors, who might sign people up for your e-Zine to get it flagged as spam.
Once you have completed all of the forms, including the two aforementioned items, you will then have to add your actual e-zine to the auto responder. After completing that setup, you will just need to generate a good-looking opt-in form, add it to your website, and you will be ready to start collecting opt-ins.
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