Power Packed Sales Letters
The next step in this process is to further enhance the confidence your readers have in your product. I won’t re-visit this again, as we already talked about testimonials, and proof that your product works in the previous section. Make it extra juicy, and place it right after your bullet pointed product benefits to suck the readers in a little more, starting the climb to the climax of your sales letter.
Bonuses Done Correctly
Next up comes the placement of any bonuses you may have and have decided to give away with a membership to your site or the sale of your product. When looking at what bonuses to offer, be as imaginative as you are when you create your products. It doesn’t have to be an e-book or special report worth a particular amount of cash. It can be anything, even your time, maybe a free one hour consultation or something to that effect. Either way, the number one reason for adding bonuses to the end of your sales letter is simply to add value to your product.
A couple of rules to remember when writing your bonuses section: First, add the price or the value, as this further gives the impression that people are getting something that’s actually worth some cash, rather than a random free piece of advertising or manual that they can get for free anyway.
The second rule here is to not go over the top. Remember, even though your bonuses are related to your product in some way, you don’t need to write a whole extra sales letter to sell the bonuses, because let’s be honest, they’re getting them either way, and you don’t want to waste time or distract by going over the top with detail. A few short, quick and punchy bullets about each of your bonuses will do it. Go further, and you might find this section dilutes the initial aims of your sales letter, and that’s of course to sell your product or service.
Third, and finally, don’t give away too much. You’re trying to push people over the edge here to buy your product, and if you give away too much and give the impression that what you’re offering is too good to be true, this actually devalues the product, and shifts the focus of the bonuses being more valuable than the product itself. This leads to more doubts in your readers minds, which is not good considering that’s what we’re trying to squash. Keep in mind a bonus is a bonus and not your main product and you’ll be fine.
© 2009, Work At Home Covert Opps!. All rights reserved.
Shared Post
Unique visitors to post: 1
Related Posts - Squeeze Hits into Opt-in List Signups With your stream of traffic now on autopilot, the next important step is to create a compelling, irresistible signup page to gain subscribers. Trying to...
- Don't Just Know It, Show It Alright, so knowing what you're talking about is pretty basic, and pretty obvious. So lets get to something that I see missing all the time,...
- Best Ways To Get Your List Building To Explode Viral page – I saved the best for last! This is one of the absolute BEST ways to get your list building to explode. It...
Related Websites - If You Have Publishing Credits In addition to your bio, if you have publishing credits you'll want to mention them here. Your publishing credits should be paid credits, rather than...
- Cheap Ways to Exercise If your budget is keeping you from making a commitment to exercise, there are numerous free or low cost methods currently available. You don’t have...
- Netflix users rejoice, Blockbuster gives you free rentals So, you are a Netflix user and you have the tear off sheet once your movie arrives, right? Well, bring it on up to Blockbuster...
Comments
Leave a Reply
