Customers Like Instant Gratification
Next up, instant delivery. Even if you’re mailing your product, you’ll need to have something ready for people to pick up and download right away. Customers like instant gratification, getting something straight away. This course for example, if you think back to when you ordered, you would have probably received the warm-up and prep course. We did this on purpose so in effect, you could start your course right away instead of having to wait for the delivery, simple but effective.
Next, after instigating such self-confidence and asserting our warranties, we have to close the sales. Something people in real world sales and online marketing forget to do, asking for the money.
A great way to limit the damage done by asking for the cash is to make it seem less damage than it actually is, or compare the price to something people can relate to in every day use. The norm seems to be comparing to a cup coffee or lunch sandwiches for a week or something similar to that. So ask for the cash, and diminish its importance a little by relating to inexpensive every day objects.
When you’re doing this though, don’t make the fatal mistake of telling the reader that your super sales system only costs as much as a cup of coffee at lunch every day for a week, but remember to compare it to the advantages the customer will enjoy with your product. It’s highly unlikely that your readers and potential customers are going to give you their cash if what they’re getting in return isn’t at the front of their minds.
Something else you may be tempted to try is hiding your price, and actually only listing it after clicking the order now link. Something that in effect will stop the reader from scrolling right down before you’ve sold them on all the benefits of your product and deciding it costs too much. Now, personally I don’t like this one because as far as I’m concerned, if someone is really that interested to see how much this is going to set them back before they’re done reading the sales letter, the sales letter isn’t catchy enough and isn’t doing it’s job.
In my experience, this really doesn’t make a big difference, if at all, so if you’re following this section and writing your sales letter from it, leave it out for now, but bear in mind it’s something you’re free to track and test for yourself at a later date if you want to see the results for yourself.
Next up after your call to action comes your PS sections. I don’t agree the claims of some that it’s the most read part of the sales letter, but I do agree that it works like a charm.
They are here for one reason and one reason only, to re-enforce the benefits the customer would be receiving from clicking on that order link. These have to be your most benefit packed, trust building, justification adding sections, because it’s the last chance you have to give your customers that extra little shove they need to be convinced to buy your products.
See, it’s not hard, or complicated in any way. I understand how writers block hits people sometimes, and it happens to the best of us, when we sit and stare at the screen with a blank look, not knowing how to start or continue. That’ll still happen alright, but now you won’t be one of the ones out there that don’t know what works and how to go about it.
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Customers Like Instant Gratification | Kerja Keras Adalah Energi Kita on October 19th, 2009 8:21 pm[...] here: Customers Like Instant Gratification AKPC_IDS += "1216,";Popularity: unranked [?] « Make Associate Programs An Extra Income A [...]
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